SOCIAL IMPACT REPORT
Black Apprentice Network x Deloitte – Pathway to Professional Success
Overview
This report documents the outcomes and impact of the Pathway to Professional Success programme, a collaborative initiative between the Black Apprentice Network and Deloitte.
The programme was designed to address inequalities in access to high-quality apprenticeships for black students, increase awareness of Deloitte's BrightStart Apprenticeship programme, and build application confidence, workplace readiness, and parental advocacy through a series of in-person events and webinars.

Single Page here
Full Report here

by Black Apprentice Network

Table of Contents

1

Programme Impact Overview
Explore the transformative journey of the Pathway to Professional Success initiative, a collaboration between the Black Apprentice Network and Deloitte. Witness the impactful results and milestones achieved in breaking barriers and building futures.
Programme Objectives & Achievement
To tackle entrenched racial inequalities in access to professional apprenticeships by:
Topline Impact Metrics
Delivery Highlights
  • 3 Interconnected Webinars – 1-day national event reaching 1,000+
  • London Insight Evening – 270+ registered, 170+ attended
  • Birmingham Insight Evening – 90+ registered, 50 attended
  • Integrated Parent Sessions, Apprentice Panels, and Survey Diagnostics
💬 What They Said
“I went from unsure to prepared in a day.” – Student, Webinar
“This didn’t just help my daughter. It helped our whole family see what’s possible.” – Parent, London
“I hadn’t considered Deloitte a fit for us before. That’s changed now.” – Parent, Birmingham
LinkedIn Testimonials here

2

Total Reach & Participant Profile Overview
Attendance by Event
Programme Reach
Total programme registrations: 1.6K+
Unique participants engaged: 1K+
Delivery formats: 3 (Webinar Series, London Insight Evening, Birmingham Insight Evening)
Participant Profile
Ethnic Breakdown
Year Group Distribution (%)
Attendance Types (totals)
21% of participants were eligible for Free School Meals (FSM), indicating the programme's success in reaching students from diverse socioeconomic backgrounds.
The programme's significant reach demonstrates its effectiveness in engaging the target demographic. Participant profiles showed strong representation from the Black African/Caribbean/Mixed community (90%), with a concentration of Year 12 students (73%) preparing for career decisions.
With 21% of participants being FSM-eligible and a slight female skew in attendance, the programme successfully reached a diverse audience across multiple delivery formats, enabling both broad engagement and deep impact.

3

Programme Success Metrics
Through the collaborative efforts of the Black Apprentice Network and Deloitte, the Pathway to Professional Success initiative has achieved remarkable outcomes, including a high participation rate and increased application confidence among Black students.
Student Gains
3.5 → 8
Interview Preparation
Students' interview readiness improved from 15% pre-event to an average 8/10 confidence post-event
3.8 → 7.5
Psychometric Testing
Confidence with psychometric testing rose from 3.8/10 to an average confidence level of 7.5/10
4.2 → 8
Overall Application Confidence
Students reported an average confidence score of 8/10 for the application process after the programme
Parent Empowerment
80%
London Parents
Percentage of parents now confident in supporting their children through the apprenticeship process
9.2/10
Webinar Attendees
Average confidence score among parents who attended the webinar series
100%
Birmingham Parents
All Birmingham parents gave a perfect 10/10 confidence rating in supporting their children
Pre vs. Post Confidence Comparison
Parent Confidence by Location after the event

4

Beyond Awareness: Intent, Action & Advocacy
Family Engagement & Advocacy
A crucial feature of the Pathway to Professional Success programme was its intentional inclusion of parents and families as key stakeholders.
This approach recognised the critical role that family support plays in career decision-making, particularly within black communities where parents' endorsement of non-university pathways may require specific information and reassurance.
100%
Webinar Parents
Would recommend BrightStart to other families
91%
London Parents
Feel confident supporting their child's application journey
73%
London Parents
Requested additional guidance resources
Birmingham parents gave a perfect 10/10 rating and are now actively promoting Deloitte opportunities within their communities
Webinar Parents
  • 100% would recommend the programme to others
  • 100% were more interested in their child applying to Deloitte post-event
  • 67% said they now understood the next steps to take
London Parents
  • 96% would recommend the event
  • 91% felt more confident supporting their child
  • 73% requested further guidance — 47% asked for future events, 23% for one-on-one support
Birmingham Parents
  • All gave perfect 10/10 scores on all survey questions, including confidence rating in supporting children to pursue an apprenticeship and in validating apprenticeships as another route alongside university
  • All stated they would now actively promote Deloitte to others
  • All stated they would now actively promote Deloitte to others
A crucial feature of the Pathway to Professional Success programme was its intentional inclusion of parents and families as key stakeholders.
This approach recognised the critical role that family support plays in career decision-making, particularly within black communities where parents' endorsement of non-university pathways may require specific information and reassurance.

5

Conclusion: Pathway to Professional Success
100%
Parent Advocacy
Birmingham parents now actively promoting Deloitte opportunities in their communities
96%
Recommendation Rate
Parents who would recommend the programme to others in their network
91%
Confidence Boost
London parents reporting increased confidence in supporting their children's career journeys
The Pathway to Professional Success programme has transformed awareness into action, creating a network of empowered families who are now advocates for alternative career pathways
Ultimately, this initiative demonstrates the power of inclusive stakeholder engagement, particularly in communities where family endorsement significantly influences career decisions.
By equipping parents with knowledge and confidence, we've created sustainable impact that extends beyond individual participants.

by Black Apprentice Network

6